Emirates Airlines doesn't just travel to the classic cities. It flies to alternative towns and even villages you often haven't heard of. Our task was to take this insight and inspire the general public to travel to more places using a digital platform.
We created a platform that lets true globalistas explore a potential new location in the coolest and most authentic way possible. Introducing 'Emirates Localista'.
We'd ask locals to donate their time to a traveller in their hometown and in return when they travel they can redeem that time back with a local in the area they are visiting.
The Localista portal invites people to add information about themselves; interests, what food they like etc.
From there the portal matches travellers and localists with similar interests to help provide the best experience possible and making Emirates at the top of mind for travel, adventure and exploration.