This is the campaign that will make you want to be a child again.
We gathered a range of kids from all over South America (Mexico, Argentina and Brasil) and made their dreams come true, all thanks to the power of books and toys.
The campaign spanned over 18 South American markets and was so successful that Discovery Channel bought the concept to make a series for kids out of it.
Have a look at the making of below, although you might need to speak a bit of Spanish and Portuguese to fully enjoy it!
The campaign was voted N°1 most emotional campaign in Latam by FeelMore50 in 2017.